2021 Fine Fragrances Trends
- Iberchem Fragrances
- 16 December, 2020
- Categories: Fragrances, Trends
After a year marked by the global pandemic, the fragrance market is eagerly preparing for 2021. These unprecedented times have undoubtedly affected the preferences and demands of consumers in all sectors. According to our marketing experts, sustainability, wellness and the demands of Generation Z are all expected to significantly influence…
When Art and Fragrances Join Forces
- Iberchem Fragrances
- 12 November, 2020
- Categories: Fragrances, Exhibitions, Trends, History
Fragrance composition is a form of artistic expression: “Just like painters express themselves through shapes and colours, perfumers use olfactory notes to compose a fragrance”. That’s how Luz Vaquero, head perfumer at Iberchem, described the connection between art and perfume in an interview she gave a few months ago. Since…
Trend Report | Ingredient Collection : Ambers
- Iberchem Fragrances
- 21 September, 2020
- Categories: Fragrances, Trends, Marketing
This is an abstract of our marketing report: Trend Report | Ingredient Collection: Ambers Amber, one of the most important fragrance families, always brings perplexity when discussed. It gets even more confusing when the terms “Amber” and “Ambergris” make their ways in. Amber, also known as “Fossilized Amber”, comes…
Naturals in Perfumery
- Iberchem Fragrances
- 8 September, 2020
- Categories: Fragrances, Trends
Origins It was not until the late 19th century that master perfumers began working with synthetic ingredients to enrich their creations. Until then, perfumery relied mostly on extracting and distilling natural raw materials and mixing them to make perfumes and essential oils. Following what is commonly known as “modern perfumery” and…
Thinking Global – Acting Local: The Challenges Of Customisation In An Era Of Globalisation
- Iberchem Fragrances
- 4 August, 2020
- Categories: Fragrances, Trends, Marketing
During his conference at the 2020 Barcelona Olfaction Week, Sylvain Massé, Marketing Manager at Iberchem, presented some of the perfumery trends currently sweeping continents such as Asia and South America: two areas where Iberchem is present. He also spoke about other global trends in the fragrance industry. Here is a…
What To Know Before Using A Reed Diffuser
- Iberchem Fragrances
- 28 May, 2020
- Categories: Fragrances, Scents, Trends, Marketing
In recent years, consumers have increasingly opted for reed diffusers as a way to fragrance their homes. This comes as no surprise, as they’re eco-friendly, don’t consume energy and are usually made of natural or recyclable materials. And unlike candles, they can be left unattended without any risk of the…
Scented Candles: To Each His Own
- Iberchem Fragrances
- 20 May, 2020
- Categories: Fragrances, Scents, Trends
Scented candles are no longer just about perfuming your home; they can now also be a decorative element of the rooms you add them to or they can fulfil specific needs. Nowadays, consumers want more than just a nice smell: they are also looking to project an image through these…
Fragrances For a Good Night Sleep
- Iberchem Fragrances
- 12 May, 2020
- Categories: Fragrances, Scents, Trends
The use of fragrances to improve sleep has a long history. In ancient Egypt, for instance, people used to burn kyphi, an odorous resin containing various ingredients, to induce sleep and enhance dreams. According to recent studies, more than 30% of adults regularly experience some form of sleep disorder, mostly…
Home Fragrances: Trendier Than Ever
- Iberchem Fragrances
- 7 May, 2020
- Categories: Fragrances, Trends, Marketing
The popularity of home fragrances seems to have grown exponentially in recent years: from clothing stores to grocery stores, they are everywhere. In a relatively short period of time, we have gone from basic aerosols to the use of smart devices operated from our phones. Besides the great advances made…
2020 Fragrance Trends
- Iberchem Fragrances
- 17 February, 2020
- Categories: Fragrances, Trends, Marketing
The start of a new decade tends to be synonymous with structural changes that will directly impact society and, to a certain extent, the fragrance industry. At Iberchem, we are constantly on the lookout for these changes so that we can bring the latest trends to our customers. Again this…
Trend Report – Ingredient collection: Neroli
- Iberchem Fragrances
- 14 December, 2017
- Categories: Trends
Neroli is one of the most common essential oils in the world of fragrances. It is obtained by steam distillation of bitter orange flowers, which are also used to produce orange blossom absolute. The name Neroli was given in honor of Anne Marie Orsini, Princess of Nerola who used the…
Marketing Trends Report – Element Collection: Water
- Iberchem Fragrances
- 4 October, 2017
- Categories: Fashion, Fragrances, Trends, Marketing
Water comprises over 70% of the earth’s surface. Life originated from the oceans, and gradually adapted to brackish and fresh waters via rivers and streams, to finally conquer the ground environment. While fine fragrance brands have used for many years the symbol of water, we have been witnessing over the…