Category : Trends
2020 Fragrance Trends
- Iberchem Fragrances
- 17 February, 2020
- Categories: Fragrances, Trends, Marketing
The start of a new decade tends to be synonymous with structural changes that will directly impact society and, to a certain extent, the fragrance industry. At Iberchem, we are constantly on the lookout for these changes so that we can bring the latest trends to our customers. Again this…
Trend Report – Ingredient collection: Neroli
- Iberchem Fragrances
- 14 December, 2017
- Categories: Trends
Neroli is one of the most common essential oils in the world of fragrances. It is obtained by steam distillation of bitter orange flowers, which are also used to produce orange blossom absolute. The name Neroli was given in honor of Anne Marie Orsini, Princess of Nerola who used the…
Marketing Trends Report – Element Collection: Water
- Iberchem Fragrances
- 4 October, 2017
- Categories: Fashion, Fragrances, Trends, Marketing
Water comprises over 70% of the earth’s surface. Life originated from the oceans, and gradually adapted to brackish and fresh waters via rivers and streams, to finally conquer the ground environment. While fine fragrance brands have used for many years the symbol of water, we have been witnessing over the…
Marketing Trends Report – Green Is The New Black
- Iberchem Fragrances
- 1 June, 2017
- Categories: Trends
Consumers, especially young adults who are more environmentally sensitive than past generations, are increasingly looking for green products. A number of green certificates are now used by brands to create a positive image for probiotic green products by focusing on the environmental benefits of these ingredients. Greenwashing Due to the…