2021 Fragrance Trends: Focus on Latin America
- Iberchem Fragrances
- 18 January, 2021
- Categories: Fragrances, Interview, Marketing, Sustainability
Latin America is a fast-growing market where new trends emerge at a rapid pace every year. To learn more about the latest fragrance trends and to reflect on the impact of COVID-19 on the local industry, we sat down with Paula Fernández, marketing representative at Iberchem Colombia. What trends have…
5 Questions With Sandra Lucas, Perfumer
- Iberchem Fragrances
- 17 September, 2020
- Categories: Interview
What does it mean for you to have won the People’s Choice Award at the 3rd International Perfumery Contest Mouillette d’Argent? At a personal level, it’s been really rewarding to receive the award. I put a lot of work and effort into the project. Also, the fact the award was chosen…
Alimarket Inerview With Robert Cabal – The Future of Disinfectants and Sanitizers
- Iberchem Fragrances
- 17 July, 2020
- Categories: Interview
Robert Cabal (Iberchem): “Basic hygiene standards went from being something extra to something fundamental” In recent months, we have seen disinfectants and sanitizers go from being an essential weapon in the fight against the coronavirus to being an everyday product in consumers’ groceries. Robert Cabal, Fragrance Director at Iberchem, tells…
5 Questions With: Gauri Pawar, Marketing Manager, Iberchem India
To conclude our special report on India, we sat down with Gauri Pawar, marketing manager at Iberchem India, to talk about local trends and her personal tastes in fragrances. How important are fragrances in your daily life? I think that a perfume is definitely one of the beauty products that…