Trend Report | Ingredient Collection : Ambers
- Iberchem Fragrances
- 21 September, 2020
- Categories: Fragrances, Trends, Marketing
This is an abstract of our marketing report: Trend Report | Ingredient Collection: Ambers Amber, one of the most important fragrance families, always brings perplexity when discussed. It gets even more confusing when the terms “Amber” and “Ambergris” make their ways in. Amber, also known as “Fossilized Amber”, comes…
Thinking Global – Acting Local: The Challenges Of Customisation In An Era Of Globalisation
- Iberchem Fragrances
- 4 August, 2020
- Categories: Fragrances, Trends, Marketing
During his conference at the 2020 Barcelona Olfaction Week, Sylvain Massé, Marketing Manager at Iberchem, presented some of the perfumery trends currently sweeping continents such as Asia and South America: two areas where Iberchem is present. He also spoke about other global trends in the fragrance industry. Here is a…
Only a Few Days Left Before The Barcelona Olfaction Week!
The Barcelona Olfaction Week (BOW) is an international event to promote the perfumery industry innovation, olfaction science, and the beauty culture in general. It is a week full of physical and digital activities boost by the Spanish perfumery industry historically located in Barcelona. The BOW will take place from June…
What To Know Before Using A Reed Diffuser
- Iberchem Fragrances
- 28 May, 2020
- Categories: Fragrances, Scents, Trends, Marketing
In recent years, consumers have increasingly opted for reed diffusers as a way to fragrance their homes. This comes as no surprise, as they’re eco-friendly, don’t consume energy and are usually made of natural or recyclable materials. And unlike candles, they can be left unattended without any risk of the…