5 questions to: Alfonso Albacete, SHEQ Technician
- Iberchem Fragrances
- 14 June, 2022
- Categories: Sustainability, Fragrances, Corporate, Interview, Marketing
Today we talk with Alfonso Albacete, SHEQ Technician at Iberchem. Alfonso organized the first blood donation campaign of the company, in partnership with the blood donation centre of the Region of Murcia. What motivated you to organize the first blood donation campaign at Iberchem? Donating blood has always been something…
Discovering Spain’s Official Perfume at Dubai World Expo
- Iberchem Fragrances
- 14 July, 2021
- Categories: Fragrances, Interview, Marketing, Travel
Luz Vaquero, head perfumer at Iberchem, has created the official perfume for the Spain Pavilion at the Dubai World Expo. A fragrance inspired by the olfactory richness of Spain’s landscapes and geography. A perfume with soul, developed over almost 3 years of work. It will now travel to the global…
2021 Fragrance Trends: Focus on Latin America
- Iberchem Fragrances
- 18 January, 2021
- Categories: Sustainability, Fragrances, Interview, Marketing
Latin America is a fast-growing market where new trends emerge at a rapid pace every year. To learn more about the latest fragrance trends and to reflect on the impact of COVID-19 on the local industry, we sat down with Paula Fernández, marketing representative at Iberchem Colombia. What trends have…
Trend Report | Ingredient Collection : Ambers
- Iberchem Fragrances
- 21 September, 2020
- Categories: Trends, Marketing, Fragrances
This is an abstract of our marketing report: Trend Report | Ingredient Collection: Ambers Amber, one of the most important fragrance families, always brings perplexity when discussed. It gets even more confusing when the terms “Amber” and “Ambergris” make their ways in. Amber, also known as “Fossilized Amber”, comes…
Thinking Global – Acting Local: The Challenges Of Customisation In An Era Of Globalisation
- Iberchem Fragrances
- 4 August, 2020
- Categories: Trends, Marketing, Fragrances
During his conference at the 2020 Barcelona Olfaction Week, Sylvain Massé, Marketing Manager at Iberchem, presented some of the perfumery trends currently sweeping continents such as Asia and South America: two areas where Iberchem is present. He also spoke about other global trends in the fragrance industry. Here is a…
Only a Few Days Left Before The Barcelona Olfaction Week!
The Barcelona Olfaction Week (BOW) is an international event to promote the perfumery industry innovation, olfaction science, and the beauty culture in general. It is a week full of physical and digital activities boost by the Spanish perfumery industry historically located in Barcelona. The BOW will take place from June…
What To Know Before Using A Reed Diffuser
- Iberchem Fragrances
- 28 May, 2020
- Categories: Marketing, Fragrances, Scents, Trends
In recent years, consumers have increasingly opted for reed diffusers as a way to fragrance their homes. This comes as no surprise, as they’re eco-friendly, don’t consume energy and are usually made of natural or recyclable materials. And unlike candles, they can be left unattended without any risk of the…
Home Fragrances: Trendier Than Ever
- Iberchem Fragrances
- 7 May, 2020
- Categories: Fragrances, Trends, Marketing
The popularity of home fragrances seems to have grown exponentially in recent years: from clothing stores to grocery stores, they are everywhere. In a relatively short period of time, we have gone from basic aerosols to the use of smart devices operated from our phones. Besides the great advances made…
2020 Fragrance Trends
- Iberchem Fragrances
- 17 February, 2020
- Categories: Fragrances, Trends, Marketing
The start of a new decade tends to be synonymous with structural changes that will directly impact society and, to a certain extent, the fragrance industry. At Iberchem, we are constantly on the lookout for these changes so that we can bring the latest trends to our customers. Again this…
How To Create A Signature Scent for Your Brand (Guest post)
- Iberchem Fragrances
- 31 May, 2019
- Categories: Scents, Marketing, Fragrances
When you own a business, you know the importance of doing everything possible to boost your brand and build your image. While some business owners would like their environment to smell like clean scents, others simply want to create scents that smell like the essence of their business and brand…
Marketing Trends Report – Element Collection: Water
- Iberchem Fragrances
- 4 October, 2017
- Categories: Fashion, Fragrances, Trends, Marketing
Water comprises over 70% of the earth’s surface. Life originated from the oceans, and gradually adapted to brackish and fresh waters via rivers and streams, to finally conquer the ground environment. While fine fragrance brands have used for many years the symbol of water, we have been witnessing over the…
Trend Report – Ingredient collection: Sandalwood
- Iberchem Fragrances
- 20 April, 2017
- Categories: Marketing
The name sandalwood is derived from the Sanskrit word Chandana meaning Scented Wood. As of today, following the tradition, the wood of sandalwood trees is still used to make sacred objects, carvings and various handcraft ornaments. There are sixteen species of sandalwood (Santalum) that grow naturally throughout the Pacific and…