Category : Marketing
2020 Fragrance Trends
- Iberchem Fragrances
- 17 February, 2020
- Categories: Fragrances, Trends, Marketing
The start of a new decade tends to be synonymous with structural changes that will directly impact society and, to a certain extent, the fragrance industry. At Iberchem, we are constantly on the lookout for these changes so that we can bring the latest trends to our customers. Again this…
How To Create A Signature Scent for Your Brand (Guest post)
- Iberchem Fragrances
- 31 May, 2019
- Categories: Fragrances, Scents, Marketing
When you own a business, you know the importance of doing everything possible to boost your brand and build your image. While some business owners would like their environment to smell like clean scents, others simply want to create scents that smell like the essence of their business and brand…
Marketing Trends Report – Element Collection: Water
- Iberchem Fragrances
- 4 October, 2017
- Categories: Fashion, Fragrances, Trends, Marketing
Water comprises over 70% of the earth’s surface. Life originated from the oceans, and gradually adapted to brackish and fresh waters via rivers and streams, to finally conquer the ground environment. While fine fragrance brands have used for many years the symbol of water, we have been witnessing over the…
Trend Report – Ingredient collection: Sandalwood
- Iberchem Fragrances
- 20 April, 2017
- Categories: Marketing
The name sandalwood is derived from the Sanskrit word Chandana meaning Scented Wood. As of today, following the tradition, the wood of sandalwood trees is still used to make sacred objects, carvings and various handcraft ornaments. There are sixteen species of sandalwood (Santalum) that grow naturally throughout the Pacific and…