Category : Marketing
Marketing Trends Report – Element Collection: Water
- Iberchem Fragrances
- 4 October, 2017
- Categories: Fashion, Fragrances, Trends, Marketing
Water comprises over 70% of the earth’s surface. Life originated from the oceans, and gradually adapted to brackish and fresh waters via rivers and streams, to finally conquer the ground environment. While fine fragrance brands have used for many years the symbol of water, we have been witnessing over the…
Trend Report – Ingredient collection: Sandalwood
- Iberchem Fragrances
- 20 April, 2017
- Categories: Marketing
The name sandalwood is derived from the Sanskrit word Chandana meaning Scented Wood. As of today, following the tradition, the wood of sandalwood trees is still used to make sacred objects, carvings and various handcraft ornaments. There are sixteen species of sandalwood (Santalum) that grow naturally throughout the Pacific and…