2021 Fragrance Trends: Focus on Latin America
- Iberchem Fragrances
- 18 January, 2021
- Categories: Fragrances, Interview, Marketing, Sustainability
Latin America is a fast-growing market where new trends emerge at a rapid pace every year. To learn more about the latest fragrance trends and to reflect on the impact of COVID-19 on the local industry, we sat down with Paula Fernández, marketing representative at Iberchem Colombia. What trends have…
Trend Report | Ingredient Collection : Ambers
- Iberchem Fragrances
- 21 September, 2020
- Categories: Fragrances, Trends, Marketing
This is an abstract of our marketing report: Trend Report | Ingredient Collection: Ambers Amber, one of the most important fragrance families, always brings perplexity when discussed. It gets even more confusing when the terms “Amber” and “Ambergris” make their ways in. Amber, also known as “Fossilized Amber”, comes…
Thinking Global – Acting Local: The Challenges Of Customisation In An Era Of Globalisation
- Iberchem Fragrances
- 4 August, 2020
- Categories: Fragrances, Trends, Marketing
During his conference at the 2020 Barcelona Olfaction Week, Sylvain Massé, Marketing Manager at Iberchem, presented some of the perfumery trends currently sweeping continents such as Asia and South America: two areas where Iberchem is present. He also spoke about other global trends in the fragrance industry. Here is a…
Only a Few Days Left Before The Barcelona Olfaction Week!
The Barcelona Olfaction Week (BOW) is an international event to promote the perfumery industry innovation, olfaction science, and the beauty culture in general. It is a week full of physical and digital activities boost by the Spanish perfumery industry historically located in Barcelona. The BOW will take place from June…