How To Properly Store Your Perfume
- Iberchem Fragrances
- 14 August, 2020
- Categories: Fashion, Fragrances
Perfume, just like wine, undergoes changes over time. The most obvious variation usually happens with the colour, but the scent can also change, which can be a bit more annoying. Just like fine wines, the first thing that happens over the course of weeks, months, and sometimes even years, is…
Marketing Trends Report – Element Collection: Water
- Iberchem Fragrances
- 4 October, 2017
- Categories: Fashion, Fragrances, Trends, Marketing
Water comprises over 70% of the earth’s surface. Life originated from the oceans, and gradually adapted to brackish and fresh waters via rivers and streams, to finally conquer the ground environment. While fine fragrance brands have used for many years the symbol of water, we have been witnessing over the…