News, stories and a lot more...

Less is more: Advancing Sustainable Fragrance Innovation with High Intensity Fragrances

Three laundry pods sitting on a white towel

Many consumers believe that when a product is concentrated or appears smaller, they are getting less value for their money…However, this is not always the case! High intensity formulations and fragrances are commonly employed across the fabric care landscape, specifically laundry care, to deliver the same high performance cleaning power…

Read more

Ingredient Profile: Cardamom

Cardamom Plant

Native to South Asia, Cardamom is a spice derived from the seeds of the Elettaria cardomomum plant, belonging to the same botanical family as ginger and turmeric. Traditionally used in Indian cuisine and in the Middle East to infuse coffee, cardamom is known to add full-bodied spicy notes and have…

Read more

Iberchem Opens New Creative Centre in Indonesia

Iberchem Indonesia Team

A Key Milestone in the Company’s Growth Plan in South–East Asia.  Fragrance manufacturer Iberchem, part of Croda International Plc, today inaugurated its new creative centre in Jakarta, Indonesia. José Balibrea, Managing Director at Iberchem, Richard Butler, VP Fragrances at Croda and members of the Embassy of Spain in Indonesia joined…

Read more

VITA Announced as Finalist for Digital Beauty Awards 2023

VITA nomination for Beauty Awards

Iberchem is delighted to share that their latest digital innovation VITA has been announced as a finalist in 3 different categories at the Digital Beauty Awards 2023 organised by the Beauty Cluster. After extensive evaluation of more than 400 applications, Iberchem’s VITA has been named as a finalist for: –…

Read more

Wavemotion: The Neuroscience of Scent


Iberchem is thrilled to introduce its latest neuroscientific investigation programme, Wavemotion. Designed to scientifically evaluate the impact of fragrance on human psychology and physiology, Wavemotion will unveil insights into how scent can influence positive neural responses to transform the emotional landscape of consumers and elevate consumer wellbeing. With the expertise…

Read more

Natural ingredients: Bergamot

Bergamot (Citrus bergamia) is one of the most prized fragrant citrus fruits used in perfumery for its essential oil, which is extracted from the peel rather than the flesh. The fruit is widely grown in the Calabria region of southern Italy. Its origin is unclear, although it can be traced…

Read more

In-cosmetics 2023: Discovering the Neuroscience of Scent with Wavemotion

Wavemotion at in cosmetics 2023

On the occasion of in-cosmetics 2023, Iberchem was excited to present its latest neuroscientific investigation programme, Wavemotion. Wavemotion will bring a new dimension to olfactive solutions as consumers are increasingly seeking a sensorial escape in their post-pandemic olfactive solutions (Mintel). According to Mintel reports, consumers are searching for fragrances which…

Read more

Iberchem Launches New Digital Tool VITA for Natural Fragrance Creation

VITA digital tool for natural fragrances

Mindful consumption is a growing movement amongst conscious consumers as they adopt a holistic approach to their purchasing decisions. Consumers demand for natural fragrances is increasing as they search for exciting and creative scents which are formulated in accordance with nature and the environment. Iberchem is responding to this expansion…

Read more

Beautyworld Middle East 2022: Iberchem To Collaborate With Award-Winning Visual Artist Sonu Sultania

A NEW OLFACTORY CONCEPT EXPLORING THE CONCEPT OF ARTISTIC SYNTHESIS. On the occasion of the 2022 edition of Beautyworld Middle East in Dubai, fragrance house Iberchem will be presenting “Fusion: Artistic Synthesis” a new olfactory concept combining the disciplines of perfumery and painting. To do so, Iberchem will be counting…

Read more