2021 Fragrance Trends: Focus on Latin America
- Iberchem Fragrances
- 18 January, 2021
- Categories: Fragrances, Interview, Marketing, Sustainability
Latin America is a fast-growing market where new trends emerge at a rapid pace every year. To learn more about the latest fragrance trends and to reflect on the impact of COVID-19 on the local industry, we sat down with Paula Fernández, marketing representative at Iberchem Colombia. What trends have…
2021 Fine Fragrances Trends
- Iberchem Fragrances
- 16 December, 2020
- Categories: Fragrances, Trends
After a year marked by the global pandemic, the fragrance market is eagerly preparing for 2021. These unprecedented times have undoubtedly affected the preferences and demands of consumers in all sectors. According to our marketing experts, sustainability, wellness and the demands of Generation Z are all expected to significantly influence…
When Art and Fragrances Join Forces
- Iberchem Fragrances
- 12 November, 2020
- Categories: Fragrances, Exhibitions, Trends, History
Fragrance composition is a form of artistic expression: “Just like painters express themselves through shapes and colours, perfumers use olfactory notes to compose a fragrance”. That’s how Luz Vaquero, head perfumer at Iberchem, described the connection between art and perfume in an interview she gave a few months ago. Since…
Trend Report | Ingredient Collection : Ambers
- Iberchem Fragrances
- 21 September, 2020
- Categories: Fragrances, Trends, Marketing
This is an abstract of our marketing report: Trend Report | Ingredient Collection: Ambers Amber, one of the most important fragrance families, always brings perplexity when discussed. It gets even more confusing when the terms “Amber” and “Ambergris” make their ways in. Amber, also known as “Fossilized Amber”, comes…