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2021 Fine Fragrances Trends

After a year marked by the global pandemic, the fragrance market is eagerly preparing for 2021. These unprecedented times have undoubtedly affected the preferences and demands of consumers in all sectors. According to our marketing experts, sustainability, wellness and the demands of Generation Z are all expected to significantly influence…

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When Art and Fragrances Join Forces

Fragrance composition is a form of artistic expression: “Just like painters express themselves through shapes and colours, perfumers use olfactory notes to compose a fragrance”. That’s how Luz Vaquero, head perfumer at Iberchem, described the connection between art and perfume in an interview she gave a few months ago. Since…

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