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Marketing Trends Report – Green Is The New Black

  • Iberchem Fragrances
  • 1 June, 2017
  • Categories: Trends

Consumers, especially young adults who are more environmentally sensitive than past generations, are increasingly looking for green products. A number of green certificates are now used by brands to create a positive image for probiotic green products by focusing on the environmental benefits of these ingredients. Greenwashing Due to the…

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Trend Report – Ingredient collection: Roses

  • Iberchem Fragrances
  • 15 June, 2016
  • Categories: Trends

Since Antiquity, flower symbolism has been a significant part of cultures around the world. Ancient European Roots Flower symbolism began with ancient religions. Many flowers were originally linked to ancient deities including Venus, Diana, Jupiter and Apollo.   During the Victorian era, flowers adorned nearly everything – hair, clothing, jewelry,…

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