Category : Scents
Chypre, a perfume with a 4000-years history
Cyprus, the Mediterranean island and birthplace of Aphrodite – the mythological Greek goddess of love – lends its French name to one of the most successful and long-lasting fragrance families. What is not mythological, but rather discovered by archaeologists, is the fact that the island was home to the oldest…
The enigma of scent: brain or nose?
- Iberchem Fragrances
- 8 August, 2019
- Categories: Fragrances, Scents
Can you recognise hundreds of perfumes? When you enter a place, is how it smells the first thing you detect? What most people understand by the word smell actually refers to thousands of molecules that activate tiny sensors in our nostrils. To say that we smell with our noses…
How To Create A Signature Scent for Your Brand (Guest post)
- Iberchem Fragrances
- 31 May, 2019
- Categories: Fragrances, Scents, Marketing
When you own a business, you know the importance of doing everything possible to boost your brand and build your image. While some business owners would like their environment to smell like clean scents, others simply want to create scents that smell like the essence of their business and brand…
Local Scent: Telon Oil
When asking people from our Jakarta office what smell reminds them the most of their childhood, the answer is unanimous: telon oil. In Javanese the word telon means “three”, which perfectly describes what telon oil is made of: three different oils. More precisely, telon oil is a formulation of fennel…