Category : Scents
How To Create A Signature Scent for Your Brand (Guest post)
- Iberchem Fragrances
- 31 May, 2019
- Categories: Fragrances, Scents, Marketing
When you own a business, you know the importance of doing everything possible to boost your brand and build your image. While some business owners would like their environment to smell like clean scents, others simply want to create scents that smell like the essence of their business and brand…
Local Scent: Telon Oil
When asking people from our Jakarta office what smell reminds them the most of their childhood, the answer is unanimous: telon oil. In Javanese the word telon means “three”, which perfectly describes what telon oil is made of: three different oils. More precisely, telon oil is a formulation of fennel…
Ingredient profile – Aldehydes: The success behind Chanel No.5
- Iberchem Fragrances
- 6 November, 2017
- Categories: Fragrances, Scents, History
A journalist once asked Marilyn Monroe what she wore to bed. Her answer was, “Only a few drops of Chanel No. 5.” In 1921, Russian perfumer Ernest Beaux was commissioned by Coco Chanel to create a perfume that smelt like a woman rather than flowers. Beaux presented her ten fragrances,…
The favorite smells of: Zhan Jingjing, fragrance evaluator, Iberchem Guangzhou
- Iberchem Fragrances
- 14 September, 2017
- Categories: Fragrances, Scents, Interview
Fragrance evaluators may not be quoted as much as perfumers, but still, their role is more than essential within a fragrance house. We recently sat down with Ms. Zhan Jinjing, fragrance evaluator in our Guangzhou center, and asked her to tell us the five smells she prefers. Magnolia Flower…