What To Know Before Using A Reed Diffuser
- Iberchem Fragrances
- 28 May, 2020
- Categories: Fragrances, Scents, Trends, Marketing
In recent years, consumers have increasingly opted for reed diffusers as a way to fragrance their homes. This comes as no surprise, as they’re eco-friendly, don’t consume energy and are usually made of natural or recyclable materials. And unlike candles, they can be left unattended without any risk of the…
Scented Candles: To Each His Own
- Iberchem Fragrances
- 20 May, 2020
- Categories: Fragrances, Scents, Trends
Scented candles are no longer just about perfuming your home; they can now also be a decorative element of the rooms you add them to or they can fulfil specific needs. Nowadays, consumers want more than just a nice smell: they are also looking to project an image through these…
Fragrances For a Good Night Sleep
- Iberchem Fragrances
- 12 May, 2020
- Categories: Fragrances, Scents, Trends
The use of fragrances to improve sleep has a long history. In ancient Egypt, for instance, people used to burn kyphi, an odorous resin containing various ingredients, to induce sleep and enhance dreams. According to recent studies, more than 30% of adults regularly experience some form of sleep disorder, mostly…
Chypre, a perfume with a 4000-years history
Cyprus, the Mediterranean island and birthplace of Aphrodite – the mythological Greek goddess of love – lends its French name to one of the most successful and long-lasting fragrance families. What is not mythological, but rather discovered by archaeologists, is the fact that the island was home to the oldest…
The enigma of scent: brain or nose?
- Iberchem Fragrances
- 8 August, 2019
- Categories: Fragrances, Scents
Can you recognise hundreds of perfumes? When you enter a place, is how it smells the first thing you detect? What most people understand by the word smell actually refers to thousands of molecules that activate tiny sensors in our nostrils. To say that we smell with our noses…
How To Create A Signature Scent for Your Brand (Guest post)
- Iberchem Fragrances
- 31 May, 2019
- Categories: Fragrances, Scents, Marketing
When you own a business, you know the importance of doing everything possible to boost your brand and build your image. While some business owners would like their environment to smell like clean scents, others simply want to create scents that smell like the essence of their business and brand…
Local Scent: Telon Oil
When asking people from our Jakarta office what smell reminds them the most of their childhood, the answer is unanimous: telon oil. In Javanese the word telon means “three”, which perfectly describes what telon oil is made of: three different oils. More precisely, telon oil is a formulation of fennel…
Ingredient profile – Aldehydes: The success behind Chanel No.5
- Iberchem Fragrances
- 6 November, 2017
- Categories: Fragrances, Scents, History
A journalist once asked Marilyn Monroe what she wore to bed. Her answer was, “Only a few drops of Chanel No. 5.” In 1921, Russian perfumer Ernest Beaux was commissioned by Coco Chanel to create a perfume that smelt like a woman rather than flowers. Beaux presented her ten fragrances,…
The favorite smells of: Zhan Jingjing, fragrance evaluator, Iberchem Guangzhou
- Iberchem Fragrances
- 14 September, 2017
- Categories: Fragrances, Scents, Interview
Fragrance evaluators may not be quoted as much as perfumers, but still, their role is more than essential within a fragrance house. We recently sat down with Ms. Zhan Jinjing, fragrance evaluator in our Guangzhou center, and asked her to tell us the five smells she prefers. Magnolia Flower…