Chypre, a perfume with a 4000-years history
Cyprus, the Mediterranean island and birthplace of Aphrodite – the mythological Greek goddess of love – lends its French name to one of the most successful and long-lasting fragrance families. What is not mythological, but rather discovered by archaeologists, is the fact that the island was home to the oldest…
The Iberchem Group to Present a Multisensory Concert With Full Symphony Orchestra
- Iberchem Fragrances
- 26 September, 2019
- Categories: Corporate
The Iberchem Group to present a multisensory concert in collaboration with the Symphony Orchestra of the Region of Murcia The Iberchem Group will present a multisensory concert where the audience will be invited to travel around the world through music and fragrances. The concert will be performed by the Symphony…
The enigma of scent: brain or nose?
- Iberchem Fragrances
- 8 August, 2019
- Categories: Fragrances, Scents
Can you recognise hundreds of perfumes? When you enter a place, is how it smells the first thing you detect? What most people understand by the word smell actually refers to thousands of molecules that activate tiny sensors in our nostrils. To say that we smell with our noses…
5 Questions With: Gauri Pawar, Marketing Manager, Iberchem India
To conclude our special report on India, we sat down with Gauri Pawar, marketing manager at Iberchem India, to talk about local trends and her personal tastes in fragrances. How important are fragrances in your daily life? I think that a perfume is definitely one of the beauty products that…