Celebrating the International Day of Education with Iberchem Guangzhou
- Iberchem Fragrances
- 24 January, 2021
- Categories: Corporate, Sustainability
For a third year in a row, the Iberchem Guangzhou team joined forces with the CAFFCI (China Association of Fragrance, Flavour and Cosmetic Industries) to distribute school supplies to underprivileged children. This year, we visited a school in the city of Libo, in Guizhou province. Our team handed out over…
2021 Fragrance Trends: Focus on Latin America
- Iberchem Fragrances
- 18 January, 2021
- Categories: Fragrances, Interview, Marketing, Sustainability
Latin America is a fast-growing market where new trends emerge at a rapid pace every year. To learn more about the latest fragrance trends and to reflect on the impact of COVID-19 on the local industry, we sat down with Paula Fernández, marketing representative at Iberchem Colombia. What trends have…
The Iberchem Group Strengthens Sustainability Leadership with New Appointment
- Iberchem Fragrances
- 21 December, 2020
- Categories: Corporate
The Iberchem Group Strengthens Sustainability Leadership With New Appointment The Iberchem Group, newly part of the Croda Group, is pleased to announce the reinforcement of its sustainability programme with the appointment of Guillaume Audy as Director of Corporate Communications and Sustainability. In his new role, Guillaume will oversee the company’s sustainable…
2021 Fine Fragrances Trends
- Iberchem Fragrances
- 16 December, 2020
- Categories: Fragrances, Trends
After a year marked by the global pandemic, the fragrance market is eagerly preparing for 2021. These unprecedented times have undoubtedly affected the preferences and demands of consumers in all sectors. According to our marketing experts, sustainability, wellness and the demands of Generation Z are all expected to significantly influence…