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Marketing Trends Report – Green Is The New Black

  • Iberchem Fragrances
  • 1 June, 2017
  • Categories: Trends

Consumers, especially young adults who are more environmentally sensitive than past generations, are increasingly looking for green products. A number of green certificates are now used by brands to create a positive image for probiotic green products by focusing on the environmental benefits of these ingredients. Greenwashing Due to the…

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Iberchem presents “Ephemeral treasures, eternal memories”

On the occasion of the 2017 edition of the Beautyworld Middle East, Spain-based fragrance house Iberchem presented the sensorial exhibition “Ephemeral Treasures, Eternal Memories”. Divided into three parts (fragrance, essential oil, and raw material in its natural state) the exhibition allowed visitors to fully understand each fragrance and discover its…

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Trend Report – Ingredient collection: Sandalwood

  • Iberchem Fragrances
  • 20 April, 2017
  • Categories: Marketing

The name sandalwood is derived from the Sanskrit word Chandana meaning Scented Wood. As of today, following the tradition, the wood of sandalwood trees is still used to make sacred objects, carvings and various handcraft ornaments. There are sixteen species of sandalwood (Santalum) that grow naturally throughout the Pacific and…

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Iberchem strengthens its activity with new facility in Ghana

  • Iberchem Fragrances
  • 26 January, 2017
  • Categories: Corporate

In its ongoing engagement of offering proximity and reliability to its customer experience, Spanish fragrance manufacturer Iberchem is proud to announce the opening of a new facility in Ghana. Located in the capital of Accra, the new hub will initially accommodate a sale and technical team, which will provide a…

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