Red colour, and specifically Cherry Tomato hue is one of the Pantone colours of the year 2018. Red has more personal associations than any other colour. In Chinese culture, it is associated with fire, south, and summer as well as good luck and fortune. Recognized as a stimulant, red is inherently exciting and the colour was omnipresent in Spring-summer 2018 catwalks. Many launches too this year by leading fine fragrances brands.