Mood-Enhancing

How does it work? 

Our in-house neuroscience investigation programme, WAVEMOTION®, guides Iberchem’s mood-enhancing fragrance creation with a patented methodology to scientifically evaluate the impact of fragrance on human psychology and behaviour. A scientific study that measures conscious and unconscious data when people smell the fragrances using multi-dimensional, state-of-the-art neuroscientific techniques.

Objective

To obtain fragrances with emotional claims associated with marketing insights and supported by scientific data for packaging development. It can be applied universally across all categories that contain fragrances. 

Key benefits

– Mood-enhancing insights

– Enhanced performance

– Creativity flexibility 

– Proactive collections

– Customized studies

WAVEMOTION® is Iberchem’s in-house neuroscientific research programme to scientifically determine the emotional and wellbeing benefits of fragrance, exploring the relationship between emotions and olfactory experiences.

By correlating the unconscious and conscious data of the brain when exposed to fragrance, we can obtain a complete understanding of how specific fragrances influence mood, relaxation or energy levels.

The evolution of the neuroscience technology is going to deliver competitive advantage in the fragrance industry by allowing brands to move from traditional fragrance creation toward emotion‑based and data‑based formulations. This data-based approach lets us a more effective classification and personalization of fragrance offerings. By understanding the neural functioning of a specific emotion, companies can create fragrance profiles to specific consumer moods or contexts.

Mood-enhancing insights

– Happiness

– Energy

– Sensuality

– Relaxation

The connection between scent and neuroscience is fascinating, and it begins the moment we perceive a smell. When we inhale, scent molecules reach the olfactory system, where they activate different receptors. Each scent creates a unique pattern of activity that travels to the olfactory bulb, where the brain begins to process this information.

From there, signals travel to different areas of the brain involved in identifying smells, emotions, memory and conscious perception. Some areas help us recognize scents, while others connect them with emotions and memories. This close connection explains why a scent can quickly trigger a memory or influence how we feel, and why factors such as context, attention and sensations like freshness can shape our perception.