Iberchem Dubai

The Middle East is a crucial market for Iberchem, where the company has been operating since 2010. Our strategic location in Dubai’s Science Park—a hub of innovation and business—ensures that we are accessible and have a deep understanding of the local market. Iberchem Dubai is equipped with state-of-the-art facilities, including samples, applications, and evaluation labs. With our local perfumers and marketing experts, we provide tailored services that incorporate the latest market trends along with a wealth of creativity, ensuring the success of our customers’ brands.

Fragrances in the Middle East

Fragrances hold a significant place in Middle Eastern culture, where they are appreciated not only for their pleasant aromas but also for their spiritual and cultural meanings. The tradition of perfumery in the Middle East dates back thousands of years, and many raw materials used in modern fragrances originate from this region. Notable ingredients include oud (agarwood), rose, amber, musk, frankincense, myrrh, and various floral and leathery notes, which are highly sought after.

In many Middle Eastern countries, fragrance is more than just a personal grooming choice; it is an essential part of social and cultural identity. The act of applying perfume is often ritualistic, with individuals frequently wearing multiple fragrances throughout the day to express different facets of their personalities or to suit various occasions. This practice highlights the deep cultural significance of perfumery in the region.

In recent decades, the Middle East has emerged as a significant influence in the global fragrance industry. Traditional notes, such as oud (agarwood), have gained international recognition, leading many Western luxury perfume brands to collaborate with Middle Eastern companies to create fragrances that highlight these iconic ingredients.

Additionally, “oriental” or “Arabian” fragrances are becoming increasingly popular in Western markets, characterized by a blend of deep, resinous woods, spices, and floral notes. The increasing demand for high-end, natural oud and other Middle Eastern-inspired scents has resulted in a plethora of luxury perfume collections.

Fragrances at Beautyworld Middle East

Launched in 2020, the Beautyworld Middle East Awards have become a key point of reference in the region. These awards recognize companies, products, and individuals for their excellence, outstanding performance, vision, and achievements within the beauty industry in the Middle East.

Iberchem perfumer María Ángeles Santiago has been named a finalist in the “Perfumer of the Year” category. This category honours perfumers who have significantly contributed to the launch of new fragrances in the Middle East.