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Trends reports
A preview of our library of marketing studies which we make available exclusively to our clients. Our marketing team continuously remains on the edge of the latest trends, not only the ones for fragrance but also of any relevant market influencing the industry. To obtain the full study, please make the request to your sales representative.
Flowers Collection. Neroli
Flowers Collection. Neroli
In the world of essential oils, Neroli is a relative newcomer. By the end of the 17th century, Anne Marie Orsini, the Italian Princess of Nerola, introduced the essence of bitter orange tree as a fash…
Ingredient Collection. Honey
Ingredient Collection. Honey
Honey is certainly more than a simple jar sitting solidly on a grocery shelf. Aristotle called it the nectar of the Gods. In Greek and Roman literature, honey possessed the magic power to confer the g…
Ingredient Collection. Musks
Ingredient Collection. Musks
Musk is a name that originally designates a strong-smelling brownish substance secreted by the male of the musk deer of the genus Moschus. Until the late 19th century, natural musk was extensively use…
Colours Collection. Red
Colours Collection. Red
Red colour, and specifically Cherry Tomato hue is one of the Pantone colours of the year 2018. Red has more personal associations than any other colour. In Chinese culture, it is associated with fire,…
Ingredient Collection. Ambers
Ingredient Collection. Ambers
Amber always brings perplexity when discussed in fragrances. It gets even more confusing when the terms Amber and Ambergris make their ways in. Amber, also known as Fossilized Amber, comes from plant …
Flowers Collection. Tuberose
Flowers Collection. Tuberose
The night-blooming flower’s heavy aroma of tuberose takes centre stage in a number of fine fragrance new releases, amongst which male fragrances too. Tracing the evolution of the flower and its usage …
Elements Collection. Wood
Elements Collection. Wood
The definition of elements varies. Western world definition comprises four elements while it contains five in Asia, including wood. In the nature, wood element is represented by trees, grass, plants a…
Colours Collection. Green
Colours Collection. Green
Green, the colour of nature and life renewal, is associated with ideas of growth, harmony and environment and helps alleviate anxiety. Green also brings with it a sense of hope and adventure as well a…
Elements Collection. Earth
Elements Collection. Earth
Earth is the element of abundance and fertility, and is regarded as central to balance energy. It is the symbol of stability. In such a world of uncertainty and threats, brands -in fashion, home décor…
Over the Rainbow
Over the Rainbow
Moschino fashion brand released last week its inspiration for Spring-Summer 2018 full of rainbows. We encourage you to promote the trend report released a few months ago.
Flower Power
Flower Power
Flowers are still a big trend for upcoming Spring-Summer 2018. Many brands being inspired by delicate blooms. But maybe the most spectacular being the interpretation of Moschino. We encourage you to p…
Far West
Far West
The spirit of pioneers is back on the catwalks. Cowboys, but also cowgirls. And of course, outlaws and men of honour that are ready to fight and even die to save their reputations. The explorers of th…
Gender Free
Gender Free
The gender-neutral movement emerging in today's culture is part of a much broader trend of challenging the status quo. Young people no longer relate to the arbitrary division that has always ruled the…
Ingredient Collection: Oudh
Ingredient Collection: Oudh
Due to its rarity, Oudh is more expensive than gold. This infected wood is not a traditional ingredient in Western perfume industry. However, Yves Saint Laurent was the first one to bet on such partic…
结果驱动
最近，我们在公司总部扩大了研发规模，最大程度地增强各部门之间的协作，并加快了客户产品的上市速度。
从调香师办公室到最先进的测试室，每个楼层都经过精心设计，以改善项目流程及员工的舒适度。
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