Malodour Control

How does it work? 

A molecule that works by chemical neutralisation of malodour molecules, altering their structure to eliminate volatility or perception, rather than simply masking them. 

Objective

This molecule is designed to block and neutralize unpleasant odours, which can be adapted to each unpleasant odour depending on the use of the fragrance and can be incorporated into all product categories containing fragrances

Key benefits

– Target specific malodours 

– Creativity flexibility 

– IN VIVO testing 

– Fragrance neutralisation certificate

– Biodegradability claims (Vernova®*)

*Vernova®: Formaldehyde-free and readily biodegradable Iberchem’s technologies following OECD 301 testing requirements.

In 2025, Iberchem unveiled Vernova®Pure Pro, a significant advancement in its biodegradable malodour-neutralizing former technology, Vernova®Pure.  The upgraded fragrance technology delivers advanced odor control, enhanced fragrance integration, and greater creative flexibility, positioning itself as a key innovation in the new era of Iberchem’s malodour control fragrance creation.

This milestone reinforces Iberchem’s status as a leader in sustainable fragrance technologies. With this enhanced version, the company seeks to build on that success by addressing some of the original technology’s limitations. The new technology will allow products to deliver superior odor-neutralizing performance and allow perfumers to explore a more diverse array of scents.

About Vernova®Pure

Vernova®Pure, launched by Iberchem in 2023, is a biodegradable malodour-neutralising fragrance technology designed to replace the company’s standard NeoPure®. It provides improved efficiency and a lower environmental impact, degrading by at least 60% within 28 days and continuing to break down thereafter, in accordance with OECD standards.

What if a perfumer can create fragrances already knowing which ingredients actively target malodours?

Powered by Vernova®Pure Pro technology, O-DOOR® is designed to provide perfumers with a digital map showing an ingredient’s ability to neutralise malodour, acting as a digital palette so our perfumers can excerise their creativity while being backed by science.

At the core of the O-DOOR® platform is Venova®Pure Pro, the key molecule embedded within the fragrance structure. The platform operates on a multi-layered technology framework comprising:

– Vernova®Pure Pro as the functional fragrance base;

– Targeted neutralizing agents for effective malodor elimination;

– Blocking agents that inhibit odor receptor activation.

This integrated approach provides perfumers with a robust database and technical framework, enabling the development of more effective, targeted, and sophisticated fragrance solutions.