Iberchem China
Delivering excellence across AsiaGlobal leading Fragrance Manufacturer in China
Iberchem China is a global fragrance manufacturer that creates scents for top brands in personal care, home care, air care, and fine perfumery. With over 20 years of experience in the country, Iberchem China has extensive market knowledge, thanks to its dedicated local team of perfumers, evaluators, lab technicians, and marketing experts.
Iberchem’s main site in China is located in Guangzhou, where it operates a production facility and a creative centre. Additionally, it has a commercial office in Shanghai to improve its service in the northern part of the country. Iberchem Guangzhou is a well-known fragrance manufacturer in China, and its fragrances have played a significant role in the success of numerous brands and products throughout the country.
The fragrance market in China has been experiencing significant growth in recent years, driven by a combination of factors including changing consumer preferences, rising disposable incomes, and increased interest in personal grooming and luxury goods.
China’s fragrance market is among the fastest-growing in the world. According to various market research reports, the Chinese fragrance market was valued at approximately USD 3-4 billion in 2022, with expectations to grow at a CAGR of 10-15% over the next several years. This growth is largely fueled by urbanization, the rise of the middle class, and a growing demand for premium and luxury products.
The majority of fragrance consumers in China are young, tech-savvy individuals. Consumers in first-tier cities like Beijing, Shanghai, and Guangzhou are key drivers of this demand, but second and third-tier cities are also becoming increasingly important. Western brands have been leading the fragrance market in China, particularly in the luxury segment. However, local Chinese indie brands are gaining popularity, especially among younger, trend-conscious consumers.
一家全球领先的香精制造商在中国
爱伯馨是一家全球性的香精制造商，为个人护理、家居护理、空清护理和高级香水等领域创造香气。Iberchem China（爱伯馨中国）在中国有着二十多年的行业经验，具备丰富的市场知识以及专业的本地团队，包括调香师、评香师、实验室技术人员和营销专家团队等。
爱伯馨中国坐落于广州，设有生产基地和创意中心。此外，公司在上海设立了办事处，以在华北地区提供更佳服务。在本地市场中，爱伯馨已是一家知名的香精制造商，在全国众多品牌和产品的成功中发挥了重要作用。
近年来，中国香氛市场快速并显着增长，推动因素包括消费者偏好的变化、可支配收入的增加以及对个人美容和奢侈品的兴趣增加。
中国香氛市场是全球增长最快的市场之一。市场研究报告显示，2022 年中国香氛市场规模约为 30到40 亿美元，预计未来几年的复合年增长率为 10-15%。这一增长主要得益于城市化、中产阶级的崛起以及消费者对高端和奢侈品日益增长的需求。
中国大多数香氛消费者都是年轻人、科技达人。北京、上海和广州等一线城市的消费者是香氛市场的主要驱动力；与此同时，二、三线城市的消费者也变得越来越重要。西方品牌一直引领中国香氛市场，尤其是在奢侈品领域。然而，中国本土独立品牌正越来越受欢迎，尤其是在年轻、注重潮流的消费者中。
There’s increasing interest in fragrances that incorporate local ingredients and scents. Chinese floral notes like peony, osmanthus, and green tea are becoming more integrated into modern fragrance formulations. Consumers are becoming more interested in niche fragrances and personalized scents. High-end, exclusive brands offering bespoke or limited-edition perfumes are appealing to this growing segment.
Sustainability is becoming an increasingly important consideration for Chinese consumers, especially among the younger demographic. Many consumers are seeking eco-friendly packaging, clean ingredients, and cruelty-free products. Brands that emphasize sustainable sourcing and production methods are gaining traction.
