Iberchem partners with Poble Espanyol to offer an olfactory journey during the Barcelona Olfaction Week
Fragrance house Iberchem will offer an “olfactory journey through Spain” at Poble Espanyol during the Barcelona Olfaction Week (BOW) 2026, from May 17 to 24, featuring guided tours and interactive workshops. The experience will remain open to visitors until May 31.
This experience, created by the perfumers at Iberchem using Bearomic technology, invites visitors to discover Spain’s heritage through the most primal sense: smell. Poble Espanyol, home to the country’s largest architectural synthesis, becomes the perfect setting for this olfactory experience.
During the Barcelona Olfaction Week (BOW) 2026, visitors to the Poble Espanyol will be able to enjoy this ambitious olfactory journey, which captures the scent of Spain in eight fragrances, either at their own pace or through guided tours and scented ceramics workshops included in the official programme, all aimed at bringing perfume culture closer to everyone.
Schedule
- Self-guided olfactory tour: available daily from May 17 to 31, from 10 am to 8 pm. The olfactory route is included with the general admission ticket. During Barcelona Olfaction Week, visitors can also enjoy a 20% discount through this purchase link.
- Two guided tours with Gemma Barberá, perfumer st Iberchem: Sunday, May 17 (11 – 12:30 pm) and Thursday, May 21 (5 – 6:30 pm). Capacity: 25 people per tour. Included in the admission ticket price. Purchase a standard ticket and request your place.
- Two scented ceramics workshops: Saturday, May 23 and Sunday, May 24 (11 – 12:30 pm). Capacity: 10 people per workshop. Price: €21. Includes admission to Poble Espanyol on the day of the workshop and on the day you collect your fired ceramic piece. Book here.
“This collaboration stems from an unusual connection between Poble Espanyol and perfumery: the historical value of this venue, which served as the filming location for the final scene of Perfume: The Story of a Murderer,” explains María Jesús Gálvez, Communications Officer at Iberchem and coordinator of the project. “This film portrays the origins of the perfumer’s craft, which still remains a mystery to many people today. We couldn’t think of a better way to showcase it during the Barcelona Olfaction Week than through this unique coincidence”.
In the year that Barcelona holds the title of World Capital of Architecture, the Poble Espanyol is embracing innovation so visitors can discover the site’s heritage in a more immersive way. Thanks to this route, heritage is no longer only visual but becomes a unique sensory experience: smell allows visitors to feel the character and identity of the towns that make up this remarkable architectural synthesis.
Discounted tickets
Tickets to Poble Espanyol with a 20% discount during the Barcelona Olfaction Week (BOW) 2026 are now available through this link. Sign up for the guided tours and scented ceramics workshops before they reach full capacity. In addition, the first 100 visitors entering the venue with the BOW discount will receive a perfumer as a gift.
About the Poble Espanyol of Barcelona
Poble Espanyol is an open-air architectural museum and one of Barcelona’s most emblematic cultural venues. Covering more than 40,000 m² and with 97 years of history, the site features over 100 buildings representing the architectural and cultural diversity of Spain’s different regions. It also stands out for its focus on craftsmanship, contemporary art and traditions.
About the BOW
The Barcelona Olfaction Week (BOW), created in 2020 and organised by Beauty Cluster, is a biennial event that, from 2026 onwards, takes place in the city of Barcelona. The BOW aims to bring citizens closer to the world of perfume by highlighting olfactory culture and science, while also creating meeting points for the fragrance industry.
