Iberchem opens new Guangzhou centre to support next phase of growth in China and Asia
The new 30,000 sqm facility in Guangzhou’s Zengcheng District, equipped with advanced technologies, was designed to support rising regional demand and increasingly sophisticated fragrance expectations of the market.
Iberchem today inaugurated its new facility in the Zengcheng District of Guangzhou. Diplomats and commercial attachés from China, Spain and the United Kingdom, alongside Danuta Gray, Chair of Croda, Sandra Breene, President of Croda Consumer Care, and José Balibrea, Managing Director of Iberchem and Vice President of Croda’s Fragrances & Flavours division took part in the event. The ceremony marked a significant milestone in Iberchem’s development in China and reaffirmed the company’s long-term commitment to one of the world’s most dynamic fragrance markets.
The new site comprises five buildings, principally for fragrances, and brings together expanded R&D laboratories, offices, a production centre and a warehouse under one roof. Home to more than 170 full-time employees, the facility is considerably larger than the previous one and is designed to support the company’s continued growth in China and across Asia. Its laboratories enable a broader team of fragrance specialists and perfumers to provide advanced customer support and drive research in fragrance technologies such as microencapsulation and neuroscience, while the fully robotised production centre enhances development precision, consistency and delivery times.
Tony Xu, General Manager of Iberchem in China, said: “Today marks an important milestone for our business in China and, above all, for the customers and teams who have grown with us over the years. By expanding our creative, technical and manufacturing capabilities in a larger and more advanced environment, we are now better positioned to respond faster, collaborate more closely and provide the level of service, agility and local relevance that our customers increasingly expect.”
The new centre also hosts Croda’s Beauty Actives business, most specifically botanicals, creating a stronger connection between complementary expertise and enabling deeper collaboration across teams and technologies to support customers more effectively.
Iberchem first invested in China in 2002 in the Huangpu District. The transition to the new centre in Zengcheng District marks the next chapter in this long-term journey, positioning the company to support the growing demand for advanced fragrance technologies, more acute creative development, and strengthened fine perfumery capabilities for customers across China and the wider Asian market.
About Iberchem
Iberchem is a global fragrance company with more than 40 years of experience creating bespoke fragrances. Founded in 1985 in Murcia, Spain, the company develops scent solutions across multiple applications and has been part of Croda since 2020.
About Croda
Croda is a specialty chemicals company that creates high-performance ingredients and solutions principally for Consumer Care and Life Sciences markets. Headquartered in the UK, Croda operates globally with a shared purpose to use Smart science to improve lives™ and has committed to be Climate, Land and People Positive by 2030.
