All profits will be donated to the NGO SOS Children Villages Spain

The show might be over, but Iberchem’s fragrance concept “Fusion” is not over yet. Until the 24^th of December, the now famous artworks of award-winning artist Sonu Sultania created during the show will be auctioned to charity. People can now participate in the auction through the Nasij website, an online platform for emerging artists in the UAE. Each artwork will be sold with the corresponding fragrance created by the perfumers of Iberchem.

Fusion: painting and fragrances

At Beauty World Middle East 2022, Iberchem presented its new concept “Fusion: Artistic Synthesis”, a collaboration with award-winning Indian artist Sonu Sultania. During the three days of the show, she created a total of six artworks live on stand which were inspired by the fragrances developed by the perfumers of Iberchem.

At the end of the auction, Iberchem will contact the highest bidder for each artwork. The fragrance house will donate all profits to the NGO SOS Aldeas Infantiles with whom it has previously collaborated on different occasions.

“It was a real pleasure to work with Sonu,” says Ana Gomez, perfumer for Iberchem in the Middle East. “Artistic Synthesis is an effective method to explore new facets of any art form, in my case perfumery. It was the first time that I could actually “see” one of my fragrances. It was an enriching experience that certainly had an impact on my vision of perfumery and my creative process. Also, I can’t think of a better event to present this project than Beauty World Middle East, where all fragrances from all around the world gather.”

“For future generations to thrive is a key element of our sustainability programme,” says Guillaume Audy, Director of Sustainability at Iberchem. “We value the education of future generations, for them to fulfil any career path they dream of, be it to become a perfumer or a visual artist. This is why Aldeas Infantiles was the perfect NGO to work with for this project.”

About Sonu Sultania

Sonu Sultania is an award-winning contemporary artist with nearly ten years of experience currently residing in Dubai. Born and raised in India, she specialises in abstract and contemporary ink painting. Having lived in several countries, Sonu takes advantage of her travels to explore and delve into the cultural influences and origins of art wherever she goes. Throughout her career she has received numerous awards and distinctions: in 2022 she won second prize at the Ras Al Khaimah Fine Arts Festival. In 2020, she was listed in the Top 10 Emerging Artists of the Year by Rove Hotels & World Art Dubai and took second place in the Kobo Art Competition. She also won first place at the noon Art Awards in 2019 and World Art Dubai in 2018.

About NASIJ

Nasij is an online platform that serves as a hub for art and cultural content surrounding emerging artists and the art scene. With a base in the UAE, Nasij sheds light on the art scene through pop-up curatorial programming, exhibition reviews, art sales, and more. All our content is posted on their website, with more interactive and engaging posts found on their Instagram @nasijart.