Blooming

How does it work? 

A drastic increase in temporary volatility and fragrance diffusion radius when a product (typically surfactant-based) gets in contact with a large amount of water. This intense burst of scent does more than just signal product efficacy; it creates an immersive emotional experience for the consumer.

Objective

Fragrance diffusivity (or bloom) to give a burst of perfume during market product’s use. The sudden release of fragrance notes can evoke immediate feelings of freshness, comfort, or invigoration, deeply enhancing the perceived value and enjoyment of the daily routine.

Key benefits

– Fragrance diffusivity 

– Enhanced performance 

– Creativity flexibility 

– Emotional claims

NUBIRAWAVE® is Iberchem’s new smart digital palette, designed to support the creation of tailor-made fragrances with blooming performance while targeting specific emotional benefits, when required. This 2-in-1 digital platform combines blooming diffusion physics with neuroscience insights to help design fragrances that deliver enhanced performance and a longer-lasting sensory experience during use.

This platform supports fragrance creation by digitally analyzing the physical properties of fragrance ingredients alongside emotional response data. By combining these two datasets, the platform identifies the most suitable ingredients, helping perfumers create fragrances that deliver both enhanced blooming performance and, optionally, targeted emotional benefits. 

This technology has been specifically developed for rinse-off products in both personal care and home care, such as body washes, shampoos, and dishwashing liquids. These applications provide the ideal conditions for the blooming diffusion technology, which is activated by the combination of water, friction, heat, and humidity during use. 

Traditional rinse-off products can lose up to 80% of their fragrance during use. By incorporating blooming diffusion technology, fragrance release can be optimized, enhancing both fragrance intensity and longevity throughout the consumer experience, now with superior performance than Iberchem’s former technology, NeoLift®.

About NeoLift® 

NeoLift® was Iberchem’s first blooming technology, based on pre-defined top-note accords for rinse-off applications. It enhanced fragrance diffusion during use by studying the physical properties of fragrance ingredients.

NUBIRAWAVE® builds on this technology, offering perfumers greater flexibility and creative freedom through a digital, data-driven approach to fragrance ingredients.