Air Care

Fragrances are one of the key elements that make candles both appealing and effective. They boost our sensory experiences and can even have several psychological and emotional benefits. Scented candles help create a very special ambiance. They are one of the most powerful tools for setting the mood. A well-chosen scent can transform a space, making it feel cozy, calming, energizing, or romantic. For instance, lavender is known to promote relaxation, whereas citrus fragrances tend to be invigorating and refreshing.

The fragrance of a candle adds an extra layer of enjoyment to its aesthetic qualities. While a candle’s flame provides visual warmth and ambiance, the fragrance completes the sensory experience, engaging the senses of both smell and sight. The quality of the fragrance used in a candle is important because it influences how well it diffuses its scent when burned. High-quality fragrances tend to have a more balanced and longer-lasting scent profile compared to lower-quality options.

Reed diffusers usually consist of a bottle filled with scented oils and a set of sticks typically made of rattan or bamboo. The sticks absorb the fragrance oil and naturally release the scent into the air through evaporation. The beauty of a reed diffuser is that it continuously releases fragrance over a long period, providing a subtle and consistent aroma in a room. It’s a low-maintenance alternative to candles or electric diffusers. The scent’s strength can be adjusted by increasing or decreasing the number of reeds, or by flipping the reeds to refresh the fragrance.

The variety of fragrances available for reed diffusers is vast. They can range from simple scents like fruits and flowers to more complex ones, similar to niche fragrances. The price of these fragrances can also vary greatly depending on the quality of the raw materials used. Iberchem has a skilled team of perfumers who specialize in creating scents for reed diffusers. With the support of our experienced lab technicians and bespoke fragrance technologies, we can offer our customers customized solutions that will enhance the success of their products.

Air fresheners are products designed to mask or eliminate unpleasant odors in indoor spaces, creating a more pleasant or neutral environment. Their popularity has grown significantly over recent years, and they are now a common product in many households around the world. Their use can be simply aesthetic, providing a pleasant smell to a space, or they can also mask unpleasant odors. For the latter, Iberchem offers its unique fragrance technology, NeoPure®, to help eliminate malodours. NeoPure® is also available in a biodegradable version called Vernova®Pure.

According to Euromonitor, amongst Millennials aged 25-40, aircare has moved from being just a functional need-based product that neutralises odour to a more emotionally rewarding, mood-enhancing item (34% vs 31% of the total sample). In addition to unique concept fragrances, brands can provide immersive experiences that engage different senses.

Fragrances for air fresheners can vary significantly from one market to another. In Europe, fresh and floral scents are typically the most popular, while richer aromas like oud or leather are often preferred in the Middle East. However, similar to fine fragrances, the geographical boundaries for scents are becoming less relevant as people expand their olfactory preferences.