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Marketing Trends Report – Green Is The New Black

Consumers, especially young adults who are more environmentally sensitive than past generations, are increasingly looking for green products. A number of green certificates are now used by brands to create a positive image for probiotic green products by focusing on the environmental benefits of these ingredients. Greenwashing Due to the…

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Iberchem presents “Ephemeral treasures, eternal memories”

On the occasion of the 2017 edition of the Beautyworld Middle East, Spain-based fragrance house Iberchem presented the sensorial exhibition “Ephemeral Treasures, Eternal Memories”. Divided into three parts (fragrance, essential oil, and raw material in its natural state) the exhibition allowed visitors to fully understand each fragrance and discover its…

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Trend Report – Ingredient collection: Sandalwood

The name sandalwood is derived from the Sanskrit word Chandana meaning Scented Wood. As of today, following the tradition, the wood of sandalwood trees is still used to make sacred objects, carvings and various handcraft ornaments. There are sixteen species of sandalwood (Santalum) that grow naturally throughout the Pacific and…

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