Scientific Cognitive Evaluation
Utilising multi-dimensional, state-of-the-art neuroscientific techniques and physiological practices, Wavemotion® will explore how odour signals are processed within the limbic system, which is important in determining emotional states. This scientific evaluation will unveil insights into how scent can influence positive neural responses to boost consumer well-being.
Michael White, Global Applications and Fragrances Technologies Director at Iberchem, will be leading the Wavemotion programme, which features the expertise of neuroscientific specialists. “Wavemotion will bring a new dimension to the world of fragrance innovation” says.
Transforming consumer emotional landscapes
Wavemotion® will enhance our knowledge of how aromas can transform a customer’s emotional landscape. By investigating the network of the interconnected structures in the brain which are activated in the presence of odours, we will help our perfumers to create mood-enhancing fragrances. From motivated and energised, to calm and focussed, there will be unique prospects for new fragrance solutions which focus on modulating emotions to improve consumer wellness with Wavemotion.
