Iberchem is delighted to share that their latest digital innovation VITA has been announced as a finalist in 3 different categories at the Digital Beauty Awards 2023 organised by the Beauty Cluster.

After extensive evaluation of more than 400 applications, Iberchem’s VITA has been named as a finalist for:

– Best New Digital Innovation,

– Best New Sustainable Digital Innovation

– Best Digital Transformation of a Company in the Beauty Sector.

VITA is Iberchem’s latest digital assistance tool designed to effectively calculate and analyse the naturality of fragrances according to ISO16128 standards. VITA’s multi-dimensional algorithm enables the naturality of fragrances to be calculated instantly with a simple click, with great accuracy and precision. VITA effectively automatises naturality checks for all fragrance formulas and discloses defined and reliable data regarding the naturality of our fragrances to customers.

This remarkable capability means VITA accelerates natural scent creation without compromise, as perfumers can utilise the user-friendly digital tool to refine their creative palette according to the client’s nature-conscious requirements, working quicker than ever before to adapt the final formula accordingly.

“We are thrilled that our hard work and dedication to create VITA has been recognised by the Digital Beauty Awards 2023,” says Paola Armengol Barriga, Global Regulatory Manager, and Project Lead in the creation of VITA at Iberchem. “The creation of VITA would not have been possible without our diligent regulatory experts Mariade Sanchez and Juan Manuel Rodríguez Ortiz, and extensive collaboration with Francisco Javier Espejo from our IT team and of course, our Perfumers. It is exciting to see VITA being successfully implemented into business operations at Iberchem to enable natural fragrance creation with ease and without compromise.”

The winners will be announced at an exclusive gala that will take place at the Casa Milà (La Pedrera) in Barcelona on July 6. Best of luck to all those who have been nominated!

About the Digital Beauty Awards

Promoted by the Beauty Cluster, the largest Spanish cosmetics, perfumery, and personal care cluster, the Digital Beauty Awards will award the best companies, professionals, and initiatives in digitisation and electronic commerce in Spain. The third edition will be held in 2023, in which Iberchem is nominated by VITA in 3 different categories.

All information about the Digital Beauty Awards is available at:  www.digitalbeautyawards.com