Vernova®Pure Pro: Iberchem’s Next-Gen Solution for Smarter, Sustainable Malodour Control
Today, Iberchem unveiled Vernova®Pure Pro, a significant advancement in its biodegradable malodour-neutralizing technology, Vernova®Pure. The upgraded fragrance technology delivers advanced odor control, enhanced fragrance integration, and greater creative flexibility, positioning itself as a key innovation in the new era of Iberchem’s malodour control fragrance creation.
This milestone reinforces Iberchem’s status as a leader in sustainable fragrance technologies. With this enhanced version, the company seeks to build on that success by addressing some of the original technology’s limitations. The new technology will allow products to deliver superior odor-neutralizing performance and allow perfumers to explore a more diverse array of scents.
O-DOOR®: A new digital creation platform dedicated to VernovaPure Pro
Alongside the launch of Vernova®Pure Pro, Iberchem introduces O-DOOR®, a digitally integrated platform engineered to deliver a flexible and high-performance solution for malodour management and fragrance creation. This system merges advanced malodour detection and neutralization technologies with data-driven tools to support precise formulation and expanded olfactive design.
At the core of the O-DOOR® platform is Venova®Pure Pro, the key molecule embedded within the fragrance structure. The platform operates on a multi-layered technology framework comprising:
- Venova®Pure Pro as the functional fragrance base;
- Targeted neutralizing agents for effective malodor elimination;
- Blocking agents that inhibit odor receptor activation.
This integrated approach provides perfumers with a robust database and technical framework, enabling the development of more effective, targeted, and sophisticated fragrance solutions.
About Vernova®Pure
Vernova®Pure, launched by Iberchem in 2023, is a biodegradable malodour-neutralising fragrance technology designed to replace the company’s standard NeoPure®. It provides improved efficiency and a lower environmental impact, degrading by at least 60% within 28 days and continuing to break down thereafter, in accordance with OECD standards.
