Iberchem at the Expo 2020 Dubai

Discover Spain Through Scents

The Spain Pavilion will celebrate the sense of smell by including various olfactory experiences in its installations thanks to Iberchem

The whole team at Iberchem is thrilled to be giving a voice to the fragrance industry at the Dubai World Expo by adding an olfactory dimension to the Spain Pavilion. From October 2021 to March 2022, visitors will have the opportunity to discover the Iberian Peninsula using their sense of smell. You are invited to take the largest olfactory journey in the history of the Spain Pavilion. A once-in-a-lifetime experience. Using the sense of smell, discover the dense forests of the north, the vineyards of La Rioja, the Mediterranean coast of the East, or the Arabic heritage of Andalusia.

An Olfactory Journey

While exploring the Spain Pavilion, visitors will get to discover different scents specific to Spain’s geography. For instance, the main exhibition hall, named “The Forest of Intelligence”, will boast a fragrance that recalls the northern woods of the Iberian Peninsula, while the access ramps will smell of the Pavilion’s official perfume. A few steps further on, the Al-Andalus area will reveal a scent inspired by the blooming gardens of the Generalife. The olfactory journey will continue in additional private areas of the Pavilion, such as the VIP and press rooms, which will also present surprising olfactory concepts that represent Spanish culture.

Official Perfume
of Spain

Luz Vaquero, Head Perfumer at Iberchem, created the exclusive perfume for the Spain Pavilion at the Expo 2020 Dubai. The unisex fragrance opens with top notes of lemon and orange. It then reveals soft accords of lavender and grapes. The composition ends on a warm melody of musk, giving an oriental twist to the fragrance. This not only celebrates the culture of the Middle East where the Expo is taking place, but also highlights the Arabic heritage that can be found across Spain.

“ The perfume I created for the Spanish Pavilion at the Expo 2020 Dubai is light, enveloping and lively. The result was achieved by harvesting some of the most distinctive elements of Spain and translating them into a unique scent meant for everyone”.

-Luz Vaquero, Head Perfumer at Iberchem-


Beside the olfactory experience, Iberchem will be presenting many fragrance-related workshops and activities in the Pavilion during the Expo.
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See you in Dubai in 2021!

The countdown has started!
The Dubai 2020 EXPO will run from 1 October 2021 until 31 March 2022.