The Spain Pavilion will celebrate the sense of smell by including various olfactory experiences in its installations thanks to Iberchem
The whole team at Iberchem is thrilled to be giving a voice to the fragrance industry at the Dubai World Expo by adding an olfactory dimension to the Spain Pavilion. From October 2021 to March 2022, visitors will have the opportunity to discover the Iberian Peninsula using their sense of smell. You are invited to take the largest olfactory journey in the history of the Spain Pavilion. A once-in-a-lifetime experience. Using the sense of smell, discover the dense forests of the north, the vineyards of La Rioja, the Mediterranean coast of the East, or the Arabic heritage of Andalusia.
An Olfactory Journey
Iberchem has a strong expertise in creating fragrances used in aroma diffusion and olfactory branding. Using state-of-the-art devices, our principal project for the Spain Pavilion consists in perfuming the main hall, which will enhance visitors’ experience the moment they walk in. This fragrance, curated by the company’s perfumers, transmits in just one whiff all the richness of the country. Another area not to be missed is the Forest of the Future, where the air will be filled with green notes recalling the moss and dense vegetation of Spain’s northern woods. Many other rooms, such as the VIP room, press room and individual installations, will also benefit from interactive olfactory experiences.
Luz Vaquero, Head Perfumer at Iberchem, created the exclusive perfume for the Spain Pavilion at the Expo 2020 Dubai. The unisex fragrance opens with top notes of lemon and orange blossom. It then makes room for middle notes of lavender and grapes. The composition ends on a warm melody of musk, which gives an oriental twist to the fragrance. It not only celebrates the culture of the Middle East where the Expo is taking place, but also highlights the Arabic heritage so characteristic of Spain.
“ The perfume I created for the Spanish Pavilion at the Expo 2020 Dubai is light, enveloping and lively. The result was achieved by harvesting some of the most distinctive elements of Spain and translating them into a unique scent meant for everyone”.
-Luz Vaquero, Head Perfumer at Iberchem-
See you in Dubai in 2021!
The countdown has started!
The Dubai 2020 EXPO will run from 1 October 2021 until 31 March 2022.