Iberchem Unveils “RHYTHMS”: A Captivating New Fragrance Collection at Beautyworld Middle East 2025

Fragrance house Iberchem has done it again with RHYTHMS.  The latest collection inspired by the fluidity, motion, and dynamism of four iconic dances: Ballet, Tango, Flamenco, and Hip hop.

The collection was unveiled at this year’s edition of Beautyworld Middle East, where the displays of perfumes were flanked by a stunning digitized stand with kinetic elements, and hourly performances from Dance It Out Dubai.

Iberchem 40th Anniversary

Iberchem’s participation was also a celebration. Presenting TRIBUTE, our bespoke fragrance crafted by Fragrance Creation Director Luz Vaquero. Guests were invited to a sensory experience that was an ode to Iberchem’s journey and vision for the future. The perfume was presented alongside an interactive video and a mocktail bar that served drinks that complement the fragrance.

As the largest trade fair in the beauty industry for the Gulf region, Beautyworld Middle East serves a place for partners and clients from all over the world to convene and exchange ideas, present new concepts and the latest innovation and trends, making this event a definite milestone for Iberchem.