Mindful consumption is a growing movement amongst conscious consumers as they adopt a holistic approach to their purchasing decisions. Consumers demand for natural fragrances is increasing as they search for exciting and creative scents which are formulated in accordance with nature and the environment. Iberchem is responding to this expansion of the natural fragrance market with its latest digital development, VITA. This innovative digital assistance tool provides precise naturality data to accelerate the development of natural fragrances without compromise.

How does VITA accelerate natural fragrance creation?

VITA is the result of an extensive project designed to effectively calculate and analyse the naturality of fragrances according to ISO16128 standards. Utilising SAP technology and complex coding, the digital tool enables the naturality of fragrances to be calculated with great accuracy. As a result, VITA ensures precision as Iberchem accelerates natural scent creation in accordance with nature-conscious consumer demands.

“The creation of VITA would not have been possible without our diligent regulatory experts and extensive collaboration with our IT team,” says Paola Armengol, Global Regulatory Manager at Iberchem. “VITA will elevate Iberchem in the natural fragrance industry as this new digital development allows natural scent creation with greater speed, precision, and accuracy. It is exciting to see the digital assistance tool being implemented into business operations at Iberchem and I look forward to seeing natural fragrance solutions made achievable by VITA.”

A digital innovation to increase ingredient transparency

The development of VITA affirms Iberchem’s commitment to having a positive, nature-conscious impact through olfactive solutions. The accurate naturality data provided by the tool delivers increased transparency for natural ingredient sourcing. This transparency furthers Iberchem’s vision to expand their natural ingredient portfolio as perfumers can utilise VITA to refine their creative palette accordingly, to a more nature-conscious ingredient selection with speed and ease, delivering natural fragrances faster.

“Thanks to VITA perfumers can create our formulas faster than ever before,” says Ana Ripoll, Perfumer at Iberchem. “I can independently check the percentage naturality of the final formula, and modify the formula accordingly, without needing to consult our regulatory department. This means I can work quicker, in a more convenient way, whilst learning about all the properties of our raw materials and formulations which can be helpful for future projects.”

With the implementation of VITA, Iberchem is stepping into the digital realm using the latest technological advancements to evolve and adapt to consumer demands and emerging trends. This tool will provide digital assistance to ensure Iberchem can effectively adjust to the desire for natural fragrances and meet natural market needs. Iberchem is excited to discover the new opportunities for natural fragrances made achievable by VITA.

VITA is an excellent addition to the many efforts Iberchem has launched over the past year to advance the creation of natural and sustainable fragrances. Alongside VITA, Iberchem’s Green Future seal has made it easier to identify sustainable fragrance solutions meaning Iberchem offers a wide range of tailor-made options for all sectors and applications. To learn more about Iberchem’s Green Future Seal and sustainable fragrance solutions, click here.