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Iberchem adds Fragrance Collection for the latest campaign of the Ministry of Agriculture, Fisheries and Food of Spain

25/02/2025
SPAIN
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Spanish fragrance house Iberchem has collaborated with the Ministry of Agriculture, Fisheries and Food of Spain for its latest campaign, designed by the Siberia agency.

On the occasion, the perfumers at Iberchem created four special fragrances to promote some of the country’s most famous hiking trails. The fragrances were presented at the Ministry in late 2024 and at FITUR, Spain’s international tourism fair, last February, by María Ángeles López, Iberchem’s Global Project Manager.

Under the campaign titled “All paths carry Aroma” (Todos los caminos llevan aroma) the Ministry of Agriculture, Fisheries and Food of Spain wanted to highlight the olfactive uniqueness of the country’s different natural paths, counting on the collaboration of Iberchem. Each fragrance tells us the incredible aroma that one can breathe on those roads.

Iberchem
"All paths carry Aroma" (Todos los caminos llevan Aroma)
Iberchem
Fragrance collection at Fitur

THE FRAGRANCES

Iberchem
Banana, burnt sugar, Canary Island lemon. This is the scent of this natural trail, which consists of two routes. One circles the island, linking the coastal towns, and the other takes in all the volcanoes and the Caldera Taburiente National Park.
Iberchem
The Mediterranean in its purest expression. A journey through the hidden coves of the island of Menorca, where red seaweed, posidonia and sea salt reveal the essence of this marvellous place, declared a Biosphere Reserve.
Iberchem
A route that follows the trail of green gold along the old railway line that linked Jaén and Córdoba, known as the Oil Train. An aroma rooted in the essence of the land, through olive trees, jasmine and orange trees that shine along the way.
Iberchem
The freshness of eucalyptus, mint and meadows will immerse you in the depths of the Asturian interior on this walk through forests, rivers, medieval bridges, stately homes and typical villages.

Photo credits: Siberia Agency

By IBERCHEM
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