Iberchem adds a touch of magic to Beautyworld Middle East 2024
A new fragrance concept blending fragrances and magic
Fragrance house Iberchem will present its latest fragrance concept, “Abracadabra” for the first time at Beautyworld Middle East in Dubai. Eight original fragrances created by the perfumers of Iberchem will be presented to the visitors using original and interactive displays. A live show will also take place twice per day with celebrity magician Normando, who was featured in Netflix’ hit series Dubai Bling. Visitors are invited in Sheikh Saeed Hall 1, stand S1D23, to experience this new fragrance concept or to get more details on the live shows.
“This year is all about fun,” says Erkan Karsli, Managing Director of Iberchem Dubai. Our objective is to give people a great show to be remembered. This is exactly what we are doing with the fragrance concept “Abracadabra.” It is innovative and entertaining, reflecting the company’s DNA. It is also an original way to celebrate the launch of our new office in Dubai. Our team recently moved from Business Bay to Dubai Science Park to accommodate the company’s growth in the Gulf region.
2024 marks a milestone in the history of Iberchem as the company has moved from its long-time office in Business Bay to a more spacious facility located in Dubai’s Science Park, which offers state-of-the-art facilities and infrastructure to support the growth of companies operating in the science sector.
